Rapide San Antonio

For this project, we conceptualized a unified campaign called #SaRapideSanAntonio which is a community-based initiative meant to establish Rapide as the go-to car repair shop not just in San Antonio Makati but in other communities as well.

We produced two video series called What’s Under the Hood and Anong Bago San Antonio for this campaign. The goal of both concepts was to create a list of go-to places in the San Antonio neighborhood in order to build a relationship with the community while at the same time improving brand retention.

To support the campaign, we also developed social media content and managed Rapide’s social media accounts.